Sunday, September 5, 2010

Kraft Eden Cheese starts 100 days of yummy Christmas

Christmas is around the corner and Kraft Eden starts the celebration in the Philippines by bringing in 100 new dishes from 100 provinces. these ingenious recipes are from indigenous ingredients and traditional recipes with a twist from Kraft Eden Cheese. last year, only 9 provinces were chosen to host Keso de Gallo in line with 9 mornings of Misa de Gallo - the traditional morning masses as novena for Christmas.

and now, Kraft EDEN extends Christmas by bringing us Eden Sarap ng Pasko: 100 Days of Christmas and now not just to 9 places in the Philippines, but 100! as they say, the more, the merrier!

the event kicked-off with carols from Las Piñas Boys Choir who set the whole atmosphere in Christmas season. yes, it is official, it's Christmastime in the Philippines.

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the countdown to Christmas started in SM Mall of Asia launching Eden's 100 Sarap ng Pasko. this is a roadshow to the 100 provinces where each of the province hosts a unique dish inspired by Filipino Christmas and traditions. below are some of these dishes:

Muntinlupa City - Kraft Malunggay Fetuccini
Balingasag, Misamis Or. - Fish Malunggay Balls with Kraft Eden Cheese
Lapu-lapu City - Special Cheesy Kaldereta

part of the launch featured the single Sarap ng Pasko dahil sa Eden sang by Pilipinas Got Talent Grand Winner Jovit Baldivino and other talents from the show.

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